Canadian winters are cold and I walk to work in the morning. In the dark. This year, I finally decided to stop being miserable in the AM and to buy a high-end parka. I found Arctic Bay online; never heard of the brand so was skeptical. To hedge my bets, I bought both the Antarctica and the Canada Goose Expedition. Ended up keeping the Antarctica and couldn't be happier. Unfortunately, there isn't much research on this company/coat (I'm someone who wastes a ton of time on research and buy most things based on strong reviews) so hopefully this review will help someone who doesn't have the benefit of trying the coats first-hand. Pros: + Warmest jacket I've ever owned + Everything on the jacket feels high quality + Customer service has been excellent (Long story short: I bought a Charlotte for the GF, it was damaged so exchanged it. Smooth process; customer service was very helpful during every step) + Wool outer shell is unique on heavier parkas. Personal preference, I think it looks great compared to Canada Goose jackets of similar quality. Most people in my office own a Canada Goose jacket and they were all equally impressed (I get a lot of compliments while wearing it) + Lined pockets limit the need for gloves Cons: - Relatively expensive - Heavy - Belt buckle can get in the way (I tuck it into one of the pockets) - Heavy duty zipper can be difficult to use (on warmer days, I'll just stick with the buttons)