Just received the Inuvik. I’m planning to buy another bigger parka. Quality is definitely better than most if not all larger companies. If you are looking for a brand named jacket; I can assure you they are the next up and coming. I anticipate their quality to be good until they hit a certain size like the other Canada goose etc companies before them. Hopefully they keep the same quality when that time comes. But for now, take advantage of this brand and be a early adopter. Get the jacket, you won’t be disappointed.